Did You Know? Pink was the stronger, manlier color.

It's a boy!

Pink – or should I say light red – was a boy’s color. The lighter, daintier blue was for girls (and the Virgin Mary). Nowadays pink is so synonymous with girly that it is hard to imagine it being any other way. In reality pink wasn’t established as a feminine color until the 1950s.

Here are a few quotes from popular publications circa 1910 dispensing fashion advice…

“The Sunday Sentinal” wrote on March 29, 1914,

“If you like the color note on the little one’s garments, use pink for the boy and blue for the girl, if you are a follower of convention.”

Earnshaw’s Infants’ Department, June, 1918,

“There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”

This advice was extremely relevant because gender specific clothing was just starting to become popular around this time. Gender specific clothing took the form of pink, blue and dressing as mini adults (skirts like mommies and pants like daddies). Children commonly wore skirts, dresses, and other generally gender neutral clothing until the 1900s.

baby boy in carriage with toy horse

Photo credit: handmaidenbymaria on Flickr, Library of Congress

This entry was posted in Did You Know?, body image, marketing, pink. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Kenia
    Posted June 22, 2011 at 1:31 pm | Permalink

    This is SO funny and interesting! Who knew?? Thanks for sharing, Kelly! :)

  2. Posted July 7, 2011 at 4:35 pm | Permalink

    That’s really interesting! I wonder how the transition/swap occurred. How did they convince everyone that pink was wimpy and girly and blue was strong, when the convention was the opposite before?

    It’s amazing to me how the powers that be can totally shape the popular opinion to be… just about anything they want, it seems.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Subscribe without commenting

  • Welcome to Undercover Feminist

    My name is Kelly Seiler. I'm an electrical engineer working in the defense industry. I realized that there was an undercurrent of sexism present at work... no one person or attitude seemed to be the culprit. I've decided to learn more about feminism to help me better combat sexism without damaging my reputation. I consider myself an undercover feminist. I'm a feminist, but I avoid pointing things out directly.
     
  • Go Undercover with Me!

    Join me on my journey. Enter your email below and you'll get new posts in your inbox (expect 2-3 a month) and some spotlights from around the web.

     
     

     
     

  • Recommended Reading

    An excellent feminist primer! At 118 pages this one is a quick read, but still jam packed with information. It will change your perspective about what feminism is really about compared to the mass media portrayal.
    Get it: Amazon | Free Download

     
    While not a strictly feminist read, this books has lots of good tips to consider in an office environment.

     

  • Tweet Blender

    emilyslistemilyslist: The #waronwomen in our states: Minnesota, Indiana Push "Defund Planned Parenthood" Initiatives - http://ow.ly/4Ecbr (via @RHRealityCheck)
    2 years ago from HootSuite
    PPactPPact: Bedsider.org, the free birth control support network, is nominated for a Webby Award in the Health category! Vote here: http://ow.ly/4EwLY
    2 years ago from HootSuite
    emilyslistemilyslist: How’s that tea party working out for you? Not so great, it turns out: http://ow.ly/4Ec5p (via @theprospect)
    2 years ago from HootSuite
    emilyslistemilyslist: Donald Trump and being anti-choice: you're doing it wrong. Our take: http://ow.ly/4EtlL
    2 years ago from HootSuite
    nwlcnwlc: @nwlc's Fatima Goss Graves will join @AAUW's conference call tomorrow on #EqualPay at 2:30pm EST - here's more info: http://ow.ly/4EsQC
    2 years ago from HootSuite
    emilyslistemilyslist: The best and the brightest! GOP hopeful Trump “guesses” there’s a Constitutional right to privacy: http://ow.ly/4EbYX (via @TPM)
    2 years ago from HootSuite
    emilyslistemilyslist: GOP, we have a problem: 84% oppose Paul Ryan’s attempt to gut Medicare - http://ow.ly/4EbN0 (via @ezraklein)
    2 years ago from HootSuite
    PPactPPact: Honest Abe on the importance of getting tested. Sort of. http://bit.ly/9r3eNR #gytnow
    2 years ago from HootSuite
    emilyslistemilyslist: Smelling salts, please! Kay Hymowitz seriously thinks that more women attending college is bad? http://ow.ly/4EbJ3 (via @mattyglesias)
    2 years ago from HootSuite
    PPactPPact: "I Have Sex" Wesleyan students making noise! http://ow.ly/4Eejw
    2 years ago from HootSuite
    emilyslistemilyslist: What we’re reading: Roe v. Wade: Is it still the law of the land? http://ow.ly/4EbyA (by @Dahlialithwick)
    2 years ago from HootSuite
    PPactPPact: Oral Sex Puts Men at Risk For Oral Cancer http://ow.ly/4E9x7
    2 years ago from HootSuite