Pink – or should I say light red – was a boy’s color. The lighter, daintier blue was for girls (and the Virgin Mary). Nowadays pink is so synonymous with girly that it is hard to imagine it being any other way. In reality pink wasn’t established as a feminine color until the 1950s.
Here are a few quotes from popular publications circa 1910 dispensing fashion advice…
“The Sunday Sentinal” wrote on March 29, 1914,
“If you like the color note on the little one’s garments, use pink for the boy and blue for the girl, if you are a follower of convention.”
Earnshaw’s Infants’ Department, June, 1918,
“There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”
This advice was extremely relevant because gender specific clothing was just starting to become popular around this time. Gender specific clothing took the form of pink, blue and dressing as mini adults (skirts like mommies and pants like daddies). Children commonly wore skirts, dresses, and other generally gender neutral clothing until the 1900s.