Welcome to Undercover Feminist
My name is Kelly Seiler. I'm an electrical engineer working in the defense industry. I realized that there was an undercurrent of sexism present at work... no one person or attitude seemed to be the culprit. I've decided to learn more about feminism to help me better combat sexism without damaging my reputation. I consider myself an undercover feminist. I'm a feminist, but I avoid pointing things out directly.
Recommended Reading
An excellent feminist primer! At 118 pages this one is a quick read, but still jam packed with information. It will change your perspective about what feminism is really about compared to the mass media portrayal.
Get it: Amazon | Free Download
While not a strictly feminist read, this books has lots of good tips to consider in an office environment.
Tweet Blender
The #waronwomen in our states: Minnesota, Indiana Push "Defund Planned Parenthood" Initiatives - http://ow.ly/4Ecbr (via @RHRealityCheck)
1 year ago from HootSuite
Bedsider.org, the free birth control support network, is nominated for a Webby Award in the Health category! Vote here: http://ow.ly/4EwLY
1 year ago from HootSuite How’s that tea party working out for you? Not so great, it turns out: http://ow.ly/4Ec5p (via @theprospect)
1 year ago from HootSuite Donald Trump and being anti-choice: you're doing it wrong. Our take: http://ow.ly/4EtlL
1 year ago from HootSuite
@nwlc's Fatima Goss Graves will join @AAUW's conference call tomorrow on #EqualPay at 2:30pm EST - here's more info: http://ow.ly/4EsQC
1 year ago from HootSuite The best and the brightest! GOP hopeful Trump “guesses” there’s a Constitutional right to privacy: http://ow.ly/4EbYX (via @TPM)
1 year ago from HootSuite GOP, we have a problem: 84% oppose Paul Ryan’s attempt to gut Medicare - http://ow.ly/4EbN0 (via @ezraklein)
1 year ago from HootSuite
Honest Abe on the importance of getting tested. Sort of. http://bit.ly/9r3eNR #gytnow
1 year ago from HootSuite Smelling salts, please! Kay Hymowitz seriously thinks that more women attending college is bad? http://ow.ly/4EbJ3 (via @mattyglesias)
1 year ago from HootSuite What we’re reading: Roe v. Wade: Is it still the law of the land? http://ow.ly/4EbyA (by @Dahlialithwick)
1 year ago from HootSuite
Category Archives: pink
Marketing to Women? Make it Pink!
I saw some earplugs for sale today... out of the 4 packages one was clearly designed to capture the female market, yet had no special draw... other than being pink. Did you see what I did there... designed to capture the female market - not designed for women. Capturing the female market is big business since women account for 85% of consumer purchases. Thats a lot!
I'm so tired of what passes as marketing for women. Ok, lets make it pink. Yeah, uh nevermind any of the unique features that women might want (http://www.wired.com/gadgetlab/2009/08/women-gadgets/). Maybe it works? Maybe some women think: oh, it's pink it must have been made just for me! Or a clever scheme to sell you one less set of earplugs for the same price. According to a study by the Consumer Electronics Association 59% of women don't want pink gadgets. Whoops.
Also posted in body image, marketing, money 8 Comments
Did You Know? Pink was the stronger, manlier color.